We noticed a gap: brushing felt like a chore during this transition. But the Pronamel Kids toothbrushes, with their playful designs, had never taken center stage in communication. They had the potential to turn brushing into a moment of fun, not frustration.

Typically, producing 3D animation of this quality takes 5–6 months. Even with conventional AI methods, it’s difficult to maintain consistency and control over the brand world — from characters’ outfits and locations to wardrobe references. There’s also the challenge of securely handling client assets.
To solve this, we developed an in-house AI pipeline that gave us greater creative control and data security.

This approach ensured:

- Every amend could be delivered with precision. - Outfits and props matched references perfectly. - Characters, indoor/outdoor sets, and even the Saudi school environment were
faithfully aligned with the brand vision. - Sensitive client data remained fully protected.

We followed a full animation pipeline , from character design, wardrobe styling, and set design to 3D modeling of the brushes themselves — but executed it with AI-accelerated methods. The result: a production that normally takes half a year was delivered in under one month, with complete control over the creative process.

Motion Design & CGI / AI Artist : Mahmoud Elsamman
Creative Director : Morhaf Wakkas 

Head of Production : Amit Hasija